We demonstrate a novel, to the best of our knowledge, concept for an all-optical switch based on the optical Kerr effect in optical interference coatings. The utilization of the internal intensity enhancement in thin film coatings as well as the integration of highly nonlinear materials enable a novel approach for self-induced optical switching. The paper gives insight into the design of the layer stack, suitable materials, and the characterization of the switching behavior of the manufactured components. A modulation depth of 30\% could be achieved, which prepares the way for later applications in mode locking.